What do you get when you mix NASA, Peter Cullen, the voice of Optimus Prime, historical footage, a group of passionate advocates and a crowdfunding campaign? Most likely, a really fantastic 30 second clip that will now be shown across the country.
The Aerospace Industries Association first set out to raise enough money to pay for the clip to air before Star Trek Into Darkness in a few select major markets. When they were greeted with unexpected enthusiasm and generosity, they soon set their sights on a bigger goal, 50 cities across the country.
Dan Hendrickson, of AIA, was at the helm of this innovative campaign, see what he has to say about the project and the future of space exploration!